What is it


Side Product-Led Growth is a new growth channel that relies on building and launching free tools, apps, or micro services as a way to create brand awareness, earn trust, acquire, and activate customers. They are products that solve small friction points outside of the core value prop of your business. If you’ve used Hubspot, Buffer or Shopify, you’ve likely witnessed this first-hand.

What is it for: user/customer acquisition channel for startups.

How: Build and launch small products that add value and solve related problems that your startup’s customers have.

This is a direct user acquisition strategy to grow your startup and build credibility in your niche.

Why is this a game-changer for your startup growth?


Problem:

Solution: